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No One Can Eat Just Once

No one can eat just one. Simple. Brilliant. For one who has always been an admirer of genius marketing campaign slogans, this one in particular stood out the year it was coined. Coupled with a catchy jingle that’s a blink and a miss, this slogan for Lays potato chips caught the fancy of millions across the nation. It’s appeal lies in its simplicity. Whether or not we choose to acknowledge it, fact is we all hate sharing good food. Add greed to selfishness and you’ve got a knock out marketing strategy. It’s as simple as that. Greed and Gluttony go hand in hand, add a catchy jingle to that and you have the holy trinity of food ad campaigns. But why do we need to pay attention to a simple advertisement? Because it’s one in a long list of commodities sold, targeting the greedy child in you. Don’t take my word for it. Think about it. Take shoes for instance. You apparently don’t need just the one pair, you need separate pair to run, a pair to walk, a pair to work, a pair for yoga and so on. Don’t even get me started on footwear for women. Shoes to match your eyes, shoes to match your top, shoes to match that cute kitten you chanced upon on an exotic holiday! Just one example. And if that didn’t make an impression here’s everyone’s favourite - Greek Mythology.
King Midas was the ruler of Pessinus. He found Silenus and returned him to Bacchus. You don’t need to know who they are. Long story short, Bacchus asked him to wish for anything, Midas asked for the power to turn anything to gold upon touching it.
 So here you have a prosperous monarch, with all the wealth in the world who wants to turn everything around him to gold. Just like a child who always dreams of a room full of candy. Predictably, his food and drinks turned to gold, so  did his daughter. Yeah food, drinks and daughter in one sentence, I’m insensitive, bite me!
Is greed really a sin? Isn’t our greed for knowledge the reason why the human race is at the pinnacle of the evolutionary tree? One may sugar coat it and call it the thirst for knowledge but it is what it is - greed. It’s greed that helped man invent the wheel. It’s greed that pushed him to invent an engine to power his wheel. From a primitive bicycle to a Boeing jet, from a telegraph machine to a Blackberry every product that makes our lives easier to live is a direct product of our insatiable desire for more.
Take technology for instance. There was a time when we were content with cassette players or walkmans as they were called. Then came Discmans and before people figured them out - hello MP3! But a simple MP3 player wasn’t going to be enough. Of course not. We needed a click wheel. We needed a screen.

“Alright, the iPod it is then. “
“Oh no wait, it’s too bulky.
“Fine, you may have the iPod Nano but that’s it. “
“No, too many buttons.”
“Ok the iTouch.”
“But I can’t make calls”
“You ingrate, iPhone should do the trick.”
“No Bluetooth?”
”New iPhone.”
“But it’s not as functional as my PC.”
“Stick to your PC then. “
“What if I’m on the move.”
“Mac Book. “
“Too many buttons.”
“Fine.....only cause you said please..”
“But I didn’t...”
“Just go with the flow ok? Here’s the iPad!”
“But it’s too big....and I can’t make calls...” “aaaaaaaaaaaaarrrrrrrrrrrrrrrggggggggghhhhhhhhh”
So we’re all as greedy as God apparently felt we would be. We’re all sinners and are all destined for hell. Where’s the moral you ask? Come on you greedy prick, how much do you want from a simple essay? And as a parting thought....does hell have an Imax screen? Avatar’s just not the same without one!
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Nishant Boorla
Sarcasm means the world to me. Yeah that's always a good place to start. I watch movies...a lot of movies! Sports nut and a die hard Manchester United fan. Highly opinionated and that shows in my articles.


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